Prosperity creation is the sole route to the elimination of poverty. And to create sustained prosperity, you have to create something truly world cla… - Bethlehem Tilahun Alemu

Since we are a fair trade organisation people want to buy fair trade shoes from us but they want to buy at cheap prices. That I don't understand. I know that running a business is not that easy and there is always a threat, there is always a risk that we are going to take, but I love it.

My driving passions as an entrepreneur are always about sharing Ethiopian cultures with the world and finding exciting ways to keep these cultures vibrant and fully relevant.

… the needle I am constantly attempting to thread: building exciting brands around our unique cultures, brands that become ubiquitous and impactful.