If companies don't know why their customers are their customers, odds are good that they don't know why their employees are their employees either. - Simon Sinek

Take heed of the red flags all around us. The rise of a populist voice in America and around the world is growing. And all those in a seat of power—be they in business or in politics—are in a position to effect change. But make no mistake, change is coming.

So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.

Many companies have star employees and star salesmen and so on, but few have a culture that produces great people as a rule and not an exception.