Sometimes things you think are adding value actually subtract from it. Too much ketchup can ruin the fries. Value is about balance. - Jason Fried

Management scholar Peter Drucker nailed it decades ago when he said “There is nothing so useless as doing efficiently that which should not be done at all.

If you want to make a product better, you have to keep tweaking, revising, and iterating. The same thing is true with a company.

There’s a beauty to imperfection. This is the essence of the Japanese principle of wabi-sabi. Wabi-sabi values character and uniqueness over a shiny facade. It teaches that cracks and scratches in things should be embraced. It’s also about simplicity. You strip things down and then use what you have.