All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. - Jason Fried

business battles serve as financial-page porn.

Don’t make up problems you don’t have yet. It’s not a problem until it’s a real problem. Most of the things you worry about never happen anyway.

Details reveal themselves as you use what you’re building. You’ll see what needs more attention. You’ll feel what’s missing. You’ll know which potholes to pave over because you’ll keep hitting them. That’s when you need to pay attention, not sooner.