When people read online, they don’t actually “read.” What they do is skim. Browse. Scroll. They let their eyes gloss over the words, and if something… - Nicolas Cole

1/4/1/1 Why the 1/4/1/1 structure works so well is because now your single-sentence conclusion packs two punches instead of one. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. This fourth sentence rounds out your argument. And this fifth sentence speaks to the emotional benefit of the reader. This sixth sentence is your conclusion. And this seventh sentence is why that conclusion matters so much. If you notice, the only difference between the 1/3/1 structure and 1/4/1/1 is rhythm. One more sentence doesn’t really change the content of the introduction. But the way the sentences are separated elicits a different response in the reader. The 1/3/1 structure feels strong, but 1/4/1/1 feels stronger, and even more opinionated — there are two punchlines instead of one. In fact, just by moving a single sentence up or down in any of these paragraphs can dramatically change the rhythm of your introduction. Here’s an example of the 1/4/1/1 structure from my article, “6 Important Life Lessons You Can Only Learn Through Failure.” Nobody learns the hard lessons in life without some element of failure. When we let someone down, we learn why. When we fall short of our own expectations, we become aware of our growth edge. When we crumble under pressure, we become attuned to our weaknesses. There is a “lesson” inside each and every defeat — and those who ultimately reach their goals see these moments as valuable opportunities, not punishments. Unfortunately, that doesn’t make the learning process any less painful. There are some lessons in life you just can’t learn without falling down, scraping both knees, and getting back up again. Like the other structures above, you can elongate your introduction by adding a bit more text in the first major paragraph. 1/5/1/1 works, and so does 1/6/1/1. But once you start getting up

People who succeed in life are people who keep their promises. You know what you need to do. And every day, moment by moment a tiny, faint voice in your head reminds you of what you need to do, or what you had said you were going to do. Start listening to that voice. Step 1 with anything is always: less talk, more action.

Motivation is your ability to head towards the same goal over a long period of time.