Creative brains became more attractive during centuries of sexual selection because they could solve a wider range of unanticipatable problems. ...Hu… - Daniel Levitin

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Creative brains became more attractive during centuries of sexual selection because they could solve a wider range of unanticipatable problems. ...Humans who just happened to find creativity attractive may have hitched their reproductive wagons to musicians and artists, and... conferred a survival advantage on their offspring.

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About Daniel Levitin

Daniel Joseph Levitin, PhD, FRSC, (born December 27, 1957, San Francisco) is an American cognitive psychologist, neuroscientist, best-selling author, musician and record producer. He is James McGill Professor of psychology and behavioral neuroscience at McGill University in Montreal, Quebec, Canada, with additional appointments in music theory, computer science, and education; Director of the Laboratory for Music Perception, Cognition and Expertise at McGill, and Dean of Arts and Humanities at The Minerva Schools at KGI. He is an elected a Fellow of the American Association for the Advancement of Science, the Association for Psychological Science and the Royal Society of Canada.

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Native Name: Daniel Joseph Levitin
Alternative Names: Daniel J. Levitin
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The multiple reinforcing cues of a good song—rhythm, melody, contour—cause music to stick in our heads. That is the reason why many ancient myths, epics, and even the Old Testament were set to music in preparation for being passed down by oral tradition across generations.
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In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85% of their needs in only 150 different supermarket items. That means that we need to ignore 39,850 items in the store.
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