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To come up with your unique viewpoint, ask yourself a few questions: What is something everyone thinks is true — but you think is wrong? What is some… - Noah Kagan
" "To come up with your unique viewpoint, ask yourself a few questions: What is something everyone thinks is true — but you think is wrong? What is something nobody in your target market is talking about — but should be? What are the biggest mistakes people in your market are making — but are totally blind to? Ultimately, your audience wants to learn something from you that’s relevant, useful, and surprising. And they want to do that by going on a journey with you.
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PRO TIP: Look for something working in one category and bring it to another. One of the largest drivers of AppSumo’s email list was giveaways. We realized this only after seeing a giveaway in a women’s fashion online site and trying it out ourselves. Sign up for and observe companies outside of your target market for inspiration.
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I became an expert at taking leaps. Being unafraid to start new things meant that, unlike most people, I was constantly conducting experiments in my personal and professional lives, in both big and small ways. New industries. New hobbies. New technologies. New roles. New people. New side hustles. That’s where I found my superpower, which taught me a lesson I want to pass on to you: focus above all else on being a starter, an experimenter, a learner.
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