It’s this simple: if I never try anything, I never learn anything. - Josh Kaufman

Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).

Slack is tricky to manage: too much, and you're wasting time and money. Too little, and your system faces the risk of running out of the resources necessary to continue operating

I can’t give you a surefire formula for success, but I can give you a formula for failure: try to please everybody all the time. — HERBERT BAYARD SWOPE, PULITZER PRIZE–WINNING JOURNALIST