As we dive meaningfully into the NIL ecosystem, we're honored to have C.J. join our Lemon Perfect team as a spokesperson for great-tasting healthy hy… - Yanni Hufnagel

Given our early turns, we're fully committed to building Lemon Perfect through a best-in-class DSD network that will eventually span across America, so that we can best service both our retailers and our consumers. The Classic Beverage and John Lenore signings are key wins for the company, especially on the heels of an almost implausibly successful launch in Big Geyser's system amidst the dislocation caused by COVID-19 in the New York metropolitan area.

I have to tell you, Ray, I’ve been obsessive about protecting our IP, really from second one. So I think the registration was not that far behind, yes. And when I speak with other founders — not only in food and beverage — the first thing I always ask is, “Have you filed to trademark your IP, your name?” Because without that, generally speaking, you’re back to zero. I mean, a name change after you launch is very challenging, if not impossible. And so one of the first things I ask after, “Are you well capitalized?” and “Let me try the product. How does it taste?” would be, “Do you own your IP?”

I knew that flavor was going to be key, so we had to have a product that tasted great and checked off all the prevalent consumer boxes. Everything must start with a great product. You must be passionate about it.