So when our boss comes down hard on us and we don't know the reason, it is equally our responsibility to express concern for their well-being. That's… - Simon Sinek

There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

As he explained in a 2007 Berkshire Hathaway shareholder letter, "The worst sort of business is one that grows rapidly, requires significant capital to engender the growth, and then earns little or no money. Think airlines.

There is no decision that we can make that doesn't come with some sort of balance or sacrifice.