We are defined by how we use our power. - Gerry Spence

Those whose minds are jammed with prejudice have room for little else. Growth is dead. Learning is gridlocked. They may understand our logic, but logic makes no difference. The word root of prejudice, praejudicium, implies prejudgment. People are prejudiced both for and against a philosophy, a religion, a belief system. They are prejudiced for or against a political party, the make of an automobile, a race, a person — you name it.

Prejudice locks the mind. Nothing can enter. Nothing true can escape.

Ten elements that make up the great power argument.
1. Prepare, Prepare until we have become the argument.
2. Open the Other to receive your argument.
3. Give the argument in the form of a story.
4. Tell the truth.
5. Tell the other what you want.
6. Avoid sarcasm, scorn, and ridicule. Use humor cautiously.
7. Logic is power.
8. Action and winning are [siblings.]
9. Admit at the outset the weakest point in your argument.
10. Understand your power. Give yourself permission — only to win.
Take the winning stance. Turn on the Magical Argument. Open up and let the magic out. Trust it. Take the risk. Jump.