A genuine apology focuses on the feelings of the other rather than on how the one who is apologizing is going to benefit in the end. It seeks to acknowledge full responsibility for an act, and does not use self-serving language to justify the behavior of the person asking forgiveness. A sincere apology does not seek to erase what was done. No amount of words can undo past wrongs. Nothing can ever reverse injustices committed against others. But an apology pronounced in the context of horrible acts has the potential for transformation. It clears or ‘settles’ the air in order to begin reconstructing the broken connections between two human beings.
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Halfhearted or insincere apologies are often worse than not apologizing at all because recipients find them insulting. If you've done something wrong in your dealings with another person, it's as if there's an infection in your relationship. A good apology is like an antibiotic; a bad apology is like rubbing salt I the wound.
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