Before asking your prospects for Permission to follow up, make it clear what they’ll be getting and how it’ll benefit them. - Josh Kaufman

Books like The New Business Road Test by John Mullins can help you identify promising markets from the outset, increasing the probability that your new venture will be a success.

Providing value in Product form is valuable because Products can be Duplicated . This book was only written once, but individual copies can be printed and delivered millions of times to readers all around the world. As a result, products tend to Scale better than other forms of value, since they can be Duplicated and/or Multiplied (all discussed later).

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time. — HENRY FORD,