The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time. — HENRY FORD, - Josh Kaufman

Don’t go around saying the world owes you a living. The world owes you nothing — it was here first. — MARK TWAIN, GREAT AMERICAN NOVELIST

Value Creation. Discovering what people need or want, then creating it. 2. Marketing. Attracting attention and building demand for what you’ve created. 3. Sales. Turning prospective customers into paying customers. 4. Value Delivery. Giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance. Bringing in enough money to keep going and make your effort worthwhile.

Focus on creating Forms of Value that require the least end-user effort to get the best possible End Result — they will have the highest perceived value.