Having grown up watching our family and neighbors struggling, we decided to create the "better life" we were all waiting for by harnessing our commun… - Bethlehem Tilahun Alemu

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Having grown up watching our family and neighbors struggling, we decided to create the "better life" we were all waiting for by harnessing our community's incredible artisan skills and channeling them into a sustainable, global, fair trade footwear business. We have done that and more and we are proud to say that the soleRebels brand is being enjoyed by people in over 30 countries around the world.

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About Bethlehem Tilahun Alemu

Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder and executive director of soleRebels, Africa's "fastest growing footwear company". Alemu has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potential. Alemu launched "The Republic of Leather", designing sustainable luxury leather goods, and "Garden of Coffee" retail outlets to promote Ethiopian coffees.

Also Known As

Alternative Names: Bethlehem Alemu Bethlehem Tilahun
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“I am always engaging with people on my team, finding out what they need to make them better at what they do, and what makes them happier. This lets us have an incredible level of overall team happiness and leads to long-term team members…

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