wrongdoers, blaming everybody but themselves. - Dale Carnegie

I often went fishing up in Maine during the summer. Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?

Could my opponents be right? Partly right? Is there truth
or merit in their position or argument? Is my reaction one
that will relieve the problem, or will it just relieve any frustration? Will my reaction drive my opponents further away
or draw them closer to me? Will my reaction elevate the estimation good people have of me? Will I win or lose?
What price will I have to pay if I win? If I am quiet about it,
will the disagreement blow over? Is this difficult situation
an opportunity for me?

Isaac F. Marcosson, a journalist who interviewed hundreds of celebrities, declared that many people fail to make a favourable impression because they don’t listen attentively.