My mom showed me how to generate trust with people and to have faith in your decisions. My father taught me how to lead a team and how to hold people… - Jennifer Moss

That's something I value in a leader — somebody who has heart. They have their heart in it, and they care while still being consistent, strong and business-oriented. That's hugely valuable to me in every single way. And that's how I want to show up at that table and every other table that has an opportunity for growth, anywhere, in any industry, in any room.”

Our offerings as a supplier were very traditional. When we lost King’s Discount Store, it was an opportunity in disguise. We started to change our basket combinations and move away from that flat footprint into more container gardening with more perceived value on the baskets,”

Don’t be afraid to put the guy with 30 years of experience on the bench and let him consult a group of younger folks to lead a project and challenge the status quo,” she advises. “If you are going to get people interested in this industry, it can’t continue to look how it’s always looked. It’s okay if everybody’s skin color is different at a table. It’s okay if half of the people in the board room are covered in tattoos. It’s okay if someone came from the cannabis industry and is now growing lettuce in a vertical farm. We’ve got to be able to cross over into the next stage of this industry’s evolution.”