The more big things you work on, the more you realize: “80% done” is only a third of the way there. “90% done” is actually halfway there. Masterpiece… - Alex Hormozi

Bad experiences can be blessings when they lead to good friends.

Sometimes it takes pain to know pain.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

No matter how much I win in the world's eyes, I still feel the best when I win in my wife's eyes.

My day is never more "made" than when my wife says she thinks I'm awesome for helping her.

I think most guys just want the person we care about most to feel like we helped them.