Dr. King offered America a place to go, not a plan to follow. - Simon Sinek

We don’t necessarily find happiness in our jobs every day, but we can feel fulfilled by our work every day if it makes us feel part of something bigger than ourselves.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

But again, value is a perception, not a calculation, which is the reason companies make such a big deal about investing in their brand.