Starbucks’ founders understood a fundamental truth about se… - Howard Schultz

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Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication and inform those who are eager to learn. If you do, what may seem to be a niche market could very well appeal to far more people than you imagine.

Howard Schultz

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Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication a… - Howard Schultz

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