Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their … - Jason Fried

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Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists.

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Additional quotes by Jason Fried

Are you an envelope entrepreneur or a letter entrepreneur?

Someone who's about the container, the business on the outside, or someone who's more focused on the letter, the product inside?

You can be both, but I think most are definitely one or the other. I'm a letter guy.

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Don’t fill your day with five more just to stay busy or feel productive. Not doing something that isn’t worth doing is a wonderful way to spend your time.

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