because complacency, or worse, arrogance, is a parent of poverty. - Dan S. Kennedy

Losers are wealthy with excuses, moth-eaten, empty wallets, heads full of excuses. This is not an enviable wealth. An abundance of excuses guarantees a paucity of money. If excuses roll willingly from a person’s tongue, it’s certain money does not flow easily into his pockets. I’ve often said I can estimate a person’s bank balance if he’ll tell me about the books he reads and the people he hangs out with. But it’s even easier to accurately estimate his bank balance if I hear the excuses he makes. The habit of excuse making is the worst of all habits.

Jerry's an extremely astute marketer who has enjoyed enormous success doing something that is generally difficult to do; becoming a respected, sought-after coach, consultant, and guru to a profession he's never been a part of. It's far more common for the guru to have come up through the same industry, to have been where his students and clients are.

I knew and trusted the company (Vegas World). I liked the product (the Vegas World package). I believed the urgency-building story (only 1,000 Hawaiian vacations available). I found the premium exciting and desirable.