You can’t make people listen to you. You can’t make them execute. That might be a temporary solution for a simple task. But to implement real change,… - Jocko Willink

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You can’t make people listen to you. You can’t make them execute. That might be a temporary solution for a simple task. But to implement real change, to drive people to accomplish something truly complex or difficult or dangerous — you can’t make people do those things. You have to lead them.

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Also Known As: Jocko
Alternative Names: John Gretton "Jocko" Willink John Gretton Willink
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