William H. McRaven Quotes

Paris in the fall is beautiful. The trees along the Champs-Élysées are just turning. The morning is crisp and the aroma of strong coffee and warm French pastries drifts through the air. At night they light up the Eiffel Tower, and the crowds of young and old alike snuggle under its large steel beams for both warmth and companionship. There is just something magical about Paris, particularly when you're thinking about it from Afghanistan.

If you want to change the world, sometimes you have to slide down the obstacle head first.

Death Before Dishonor (Be a person of integrity)
You Can't Surge Trust (Be trustworthy)
When In Command, Command (Be confident in yourself)
We All Have Our Frog Floats (Have a little humility)
The Only Easy Day Was Yesterday (Demonstrate that you have stamina)
Run To The Sound Of The Guns (Be aggressive in solving problems)
Sua Sponte (Encourage your employees to take the initiative)
Who Dares Wins (Be prepared to take risks!)
Hope Is Not A Strategy (Do the detailed planning necessary for success)
No Plan Survives First Contact With The Enemy (Have a Plan B)
It Pays To Be A Winner (Establish standards of conduct and performance
A Shepherd Should Smell Like His Sheep (Spend time on the "factory floor")
Troop The Line (Listen to your employees)
Expect What You Inspect (The quality of your work will depend on the quality of your oversight)
Communicate, Communicate, Communicate (Communicate your actions)
When In Doubt, Overload (Work hard to covercome your shortfalls)
Can You Stand Before The Long Green Table? (Be accountable for your actions)
Always Have A Swim Buddy (Have a partner in your leadership journey)

It's been 37 years to the day since I graduated from UT.

If you think for a moment that your McCarthy-era tactics will suppress the voices of criticism, you are sadly mistaken.

Before you can master any of the other axioms of wisdom, you must first strive to be men and women of honor and integrity. That is what sets the great leaders above the commonplace. It will not be easy. It never is. But it is also not complicated.

If you want to change the world, don’t be afraid of the Circuses.

Over the past three years, I have been stopped on the street by great folks telling me their own stories: How they didn't back down from the sharks, how they didn't ring the bell, or how making their bed every morning helped them through tough times. They all wanted to know more about how the ten lessons shaped my life and about the people who inspired me during my career. This small book is an attempt to do so. Each chapter gives a little more context to the individual lessons and also adds a short story about some of the people who inspired me with their discipline, their perseverance, their honor, and their courage.

Unfortunately, over the millennnia there have been men and women who cloaked themselves in "honor" only to be as unscrupulous and as vile as any humans in history. But true honor- doing the right thing for the right reasons- is the foundation of great leadership. With it, your colleagues will follow you through the trials and hardships of your quest. But without honor, nothing you accomplish will be of lasting value. And if you dishonor your company, your family, your country, or your faith, then your legacy of leadership will be forever tainted.

Why is there a reluctance to be the face of the solution? Because if you are going to be the face of the solution, it likely means you had a hand in the problem. Good leaders understand that organizations are going to have challenges. That's why you were hired to lead. Embrace the challenge. Accept the fact that you must attack each problem with vigor and that sometimes only you, the leader, can solve the most vexing of institutional crises. Never shy away. Never retreat from a difficult problem.

I often hear that it's hard to know the right thing to do. No, it's not! You always now what's right, but sometimes it's just very hard to do it. It's hard because you may have to admit failure. It's hard because the right decision may affect your friends and colleagues. It's hard because you may not personally benefit from doing what's right. Yeah, it's hard. That's called leadership.

If you want to change the world measure a person by the size of their heart, not the size of their flippers.

1. Foster a culture of action, allowing the rank and file to take the initiative and fix problems that need addressing.
2. Accept the fact that this will lead to zealousness and the occasional screwup. This overenthusiasm is better than a culture of inaction.
3. Praise those who attempt to solve problems on their own, even if the results are not as expected.

The day you longer believe you have something to prove, the day you no longer believe you must give it your all, the day you think you are entitled to special treatment, the day you think all your hard days are behind you, is the day you are no longer the right leader for the job. Leadership requires energy. It requires stamina. It requires resilience. It requires everything you have and then some. The men and women that work for you will feed off your energy. If you look unprepared to deal with the challenges of the day, they will see this. If you look beaten down because today was harder than yesterday, they will feel this. If you are not prepared to give it your all, they will know this. And if you think this is just about leaders in combat, you're mistaken. This is about every great leader who was given a difficult task and asked to inspire, motivate, and manage the people under their charge.

A good leader tries to embody the best qualities of his or her organization. A good leader sets the example for others to follow. A good leader always puts the welfare of others before himself or herself. Your leadership, however, has shown little of these qualities. Through your actions, you have embarrassed us in the eyes of our children, humiliated us on the world stage and, worst of all, divided us as a nation.