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That’s another thing about ghosts, a very important thing — you have to be careful, because hauntings are contagious. Hauntings are memes, especially pernicious thought contagions, social contagions that need no viral or bacterial host and are transmitted in a thousand different ways. A book, a poem, a song, a bedtime story, a grandmother’s suicide, the choreography of a dance, a few frames of film, a diagnosis of schizophrenia, a deadly tumble from a horse, a faded photograph, or a story you tell your daughter. Or a painting hanging on a wall.

It must be classed among those phenomena of a hypnotic order, which we shall shortly study. In a crowd every sentiment and act is contagious, and contagious to such a degree that an individual readily sacrifices his personal interest to the collective interest.

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I have cultivated my hysteria with pleasure and terror.

Confidence is contagious. So is lack of confidence.

You can’t stop a mental epidemic. It leaps from person to person across parsecs. It’s overwhelmingly contagious. It strikes at the unprotected side, in the place where we lodge the fragments of other such plagues. Who can stop such a thing? Muad’dib hasn’t the antidote. The thing has roots in chaos. Can orders reach there?

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