Reactivation is often a quicker, simpler, and more effective approach to increasing revenue than attracting new customers. Your old customers already… - Josh Kaufman

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Reactivation is often a quicker, simpler, and more effective approach to increasing revenue than attracting new customers. Your old customers already know and Trust you, and they’re aware of the value you provide. You have their information — you don’t have to find them. Your cost of customer acquisition (a component of Allowable Acquisition Cost) is low — all you have to do is contact them and present an attractive offer.