Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change. - Seth Godin

This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?

The challenge is this: training creative, independent, and innovative artists is new to us.

The linchpin has figured out that we get only a certain number of brain cycles to spend each day. Spending even one on a situation out of our control has a significant opportunity cost.