The linchpin has figured out that we get only a certain number of brain cycles to spend each day. Spending even one on a situation out of our control… - Seth Godin

In the case of personality, most psychologists agree that there are five traits that are essential in how people look at us: openness, conscientiousness, extraversion, agreeableness, and emotional stability.

Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.

People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about the change.