There’s not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it… - Seth Godin

The opportunity cost of investing your life in something that’s not going to get better is just too high.

Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it.

And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

To be willing to do new things you don't think you'll like requires you to prefer the unknown. Not just tolerate it, but to prefer it.