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Anatomy of a Movement Senator Bill Bradley defines a movement as having three elements: (1) A narrative that tells a story about who we are and the … - Seth Godin
" "Anatomy of a Movement
Senator Bill Bradley defines a movement as having three elements: (1) A narrative that tells a story about who we are and the future we're trying to build. (2) A connection between and among the leader and the tribe. (3) Something to do - the fewer limits the better. Too often organizations fail to do anything but the third.
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About Seth Godin
Seth Godin (born July 10, 1960) is an American author and speaker on business issues.
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The first thing a leader can focus on is the act of tightening the tribe. It’s tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives.
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