The inverse rule of “Specificity is the Secret,” is “The Broader You Are, The More Confusing You Are.” Once you understand the role specificity plays… - Nicolas Cole

*There is another strategy here, and that’s to not compete within an existing category but create an entirely new category of your own. However, before we get into breaking the rules, it’s important to learn the rules of the game, first.

The 1/5/1 structure is the same as the 1/3/1 structure, just with more room for description and clarification in the middle. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. This fourth sentence builds on that credibility or description, giving added context or new information. This fifth sentence explains to the reader why you’re telling them what you’re telling them. And this sixth sentence drives home the point. This seventh sentence is your strong conclusion. You want to use the 1/5/1 structure when your opener would benefit from additional context, or you want to tell a story that requires an extra sentence or two for clarification.

The real question is, “What tiny habits can I put into place that will allow my end goal to manifest on its own?