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Part of the reason that politicians have come to believe that the public is stupid and has no attention span is that television had a 30-second attention span. So you had to assume your audience remembered nothing, knew nothing, and could flip out to a different channel at any moment. Plus the bandwidth was insanely expensive. Now all that is gone. I think that will be a revolution in political discourse.

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As far as culture and politics are concerned, the important theme is long-attention-span vs. short-attention-span thinking. I'm sure that your readers can think of any number of ways in which having a longer attention span can be useful. But I'll name one. Bankers with long attention spans don't lend money to people who can't pay it back. If we had more bankers who adopted a long-term view of their responsibilities, we might not be in the middle of a financial crisis that is blowing away 150-year-old investment banks.

His attention span was not long, shall we say?

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[T]he attention span for political affairs in a democracy is a limited one. The fundamental genius of a liberal democracy lies in how it restrains government and permits its citizens to pursue their own interests without unnecessary molestation. So when we must address political or national issues—whether it’s “On to Richmond” or “54-40 or Fight”—we want problems addressed swiftly, so that we can turn back to our private concerns. When that doesn’t happen, we turn back to the private concerns anyway, and the problems and their solutions are left to fester or find their own solutions.

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[On the media's short attention span] This is no longer anything to do with me at all. It's about the 60,000 women's voices and the strength of those stories. Regardless of whether someone wants to interview me next week, it doesn't matter at all as long as people are still fighting.

Friday nodded and took a deep breath. “Has anyone noticed how short attention spans seem to have cast a certain latitude across the nation?”
“Do I ever,” I replied, rolling my eyes and thinking of the endlessly downward clicking of the Read-O-Meter. “No one’s reading books anymore. They seem to prefer the mind numbing spectacle of easily digested trash TV and celebrity tittle-tattle.”
“Exactly,” said Friday. “The long view has been eroded. We can’t see beyond six months, if that, and short-termism will spell our end.”

The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse.

"The present threat is not based on conflicting ideas about America's basic principles. It is based on several serious problems that stem from the dramatic and fundamental change in the way we communicate among ourselves. Our challenge now is to understand that change and see those problems for what they are.

Consider the rules by which our present public forum now operates and how different they are from the norms our Founders knew during the age of print. Today's massive flows of information are largely only in one direction. The world of television makes it virtually impossible for individuals to take part in what passes for a national conversation.

Individuals receive, but they cannot send. They absorb, but they cannot share. They hear, but they do not speak. They see constant motion, but they do not move themselves. The "well-informed citizenry" is in danger of becoming the "well-amused audience".

Ironically, television programming is actually more accessible to more people than any source of information has ever been in all of history. But here is the crucial distinction: It is accessible in only one direction. There is no true interactivity, and certainly no conversation. Television stations and networks are almost completely inaccessible to individual citizens and almost always uninterested in ideas contributed by citizens.

So, unlike the marketplace of ideas that emerged in the wake of the printing press, there is much less of an exchange of ideas in television's domain because of the imposing barriers to entry that exclude contributions from most citizens."

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In the world of television, the massive flows of information are largely in only one direction, which makes it virtually impossible for individuals to take part in what passes for a national conversation. Individuals receive, but they cannot send. They hear, but they do not speak. The "well-informed citizenry" is in danger of becoming the "well-amused audience."

The public has a short memory. That's why all these big stars do these crazy, terrible things and two years later they're back in the biz, you know. 'Cause the public has a short memory. Let me give you a little test, okay? This is my thesis — the public has a short memory and, like — How many people remember, a couple of years ago, when the Earth blew up? How many people? See? So few people remember. And you would think that something like that, people would remember. But NOOO! You don't remember that? The Earth blew up and was completely destroyed? And we escaped to this planet on the giant Space Ark? Where have you people been? And the government decided not to tell the stupider people 'cause they thought that it might affect — [dawning realization, looks around] Ohhhh! Okay! Uh, let's move on!

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