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I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

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If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic! “And, besides, that’s not the purpose of going into business. “The purpose of going into business is to get free of a job so you can create jobs for other people.

Running a business will take up everything you think you have and a whole lot more after that. This is why it is very important to do what you love and not just pursue money. The pursuit of money provides little solace during tough times.

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In the field of modern business, so rich in opportunity for the exercise of man's finest and most varied mental faculties and moral qualities, mere money-making cannot be regarded as the legitimate end. Neither can mere growth of bulk or power be admitted as a worthy ambition. Nor can a man nobly mindful of his serious responsibilities to society view business as a game; since with the conduct of business human happiness or misery is inextricably interwoven.

Here’s the thing: Making money isn’t only about the money, just as losing weight isn’t only about losing weight and finding your soul mate isn’t only about finding your soul mate. It’s about who you become and what you believe is possible for yourself.

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People think that what a business does is make money. But money is just the intermediate stage — just a shorthand — for whatever people want. What most businesses really do is make wealth. They do something people want.4

People think that what a business does is make money. But money is just the intermediate stage — just a shorthand — for whatever people want. What most businesses really do is make wealth. They do something people want.

When people say, ‘I want to start a business,’ my question is always, ‘Why?’ Because there’s got to be a mission — there’s got to be a reason you’re doing it so that no matter how hard it is, you want to keep doing it over and over and over again, because you love it.

My happiness is my business. I can see finality for myself, an end, an absolute end; but none for my business. There one has room to breathe, to grow, to expand, and the possibilities are boundless. One can go to places like the Congo, and organize, organize, organize, well, very big things indeed. But I don’t work at business only for the sake of money. I am not a lover of money as money and never have been. I work at business because business is life. It enables me to do things.

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