Nothing in life is as important as you think it is while you are thinking about it.”18 - Robert B. Cialdini

When it comes to freedoms, it is more dangerous to have given for a while than never to have given at all.

What we present first changes the way people experience what we present to them next.

in an early study nursery-school-age children chosen because they were terrified of dogs merely watched a little boy playing happily with a dog for twenty minutes a day. This exhibition produced such marked changes in the reactions of the fearful children that after only four days, 67 percent of them were willing to climb into a playpen with a dog and remain confined there, petting and scratching it while everyone else left the room. Moreover, when the researchers tested the children’s fear levels again one month later, they found that the improvement had not evaporated during that time; in fact, the children were more willing than ever to interact with dogs.