The most effective leader is the one who satisfies the psyc… - David Ogilvy

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The most effective leader is the one who satisfies the psychological needs of his followers.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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Dan S. Kennedy Scott Adams Dave Trott Seth Godin Nassim Nicholas Taleb

Additional quotes by David Ogilvy

It follows that your advertising should consistently project the same image, year after year. This is difficult to achieve, because there are always forces at work to change the advertising

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles.

The most effective leader is the one who satisfies the psychological needs of his followers. - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy