The most effective leader is the one who satisfies the psychological needs of his followers. - David Ogilvy

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.

We have a divine discontent with our performance. It is an antidote to smugness.