Beware of over-great pleasure in being popular or even beloved.

Avoid popularity if you would have peace

If you have a success, you have it for the wrong reasons. If you become popular it is always because of the worst aspects of your work.

Popular success is a palace built for a writer by publishers, journalists, admirers and professional reputation makers, in which a silent army of termites, rats, dry rot and death-watch beetles are tunnelling away, till, at the very moment of completion, it is ready to fall down. The one hope for a writer is that although his enemies are often unseen they are seldom unheard. He must listen for the death-watch, listen for the faint toc-toc, the critic's truth sharpened by envy, the embarrassed praise of a sincere friend, the silence of gifted contemporaries, the implications of the don in the manger, the visitor in the small hours. He must dismiss the builders and contractors, elude the fans with an assumed name and dark glasses, force his way off the moving staircase, subject every thing he writes to a supreme critical court. Would it amuse Horace or Milton or Swift or Leopardi? Could it be read to Flaubert? Would it be chosen by the Infallible Worm, by the discriminating palates of the dead?

You can't get good marks if you're popular.

Avoid popularity it has many snares and no real benefit.

Being popular can become narcotic. We can come to crave it and to need the frequent "fixes" brought by the world’s praise and caresses of recognition. A turned head bows much less easily.
Popularity is dangerous especially because it focuses us on ourselves rather than keeping us attentive to the needs of others. We become preoccupied with self and with being noticed, letting those in real need "pass by" us, and we "notice them not" (Morm. 8:39). It is a sad fact, therefore, that popularity gets in the way of our keeping both of the two great commandments!" (See Matt. 22:36–40.)

Every effect that one produces gives one an enemy. To be popular one must be a mediocrity.

Even the piquant can forfeit popularity if tied to something intellectual.

Beware of over-great pleasure in being popular or even beloved. As far as an amiable disposition and powers of entertainment make you so, it is a happiness; but if there is one grain of plausibility, it is poison.

There's no need to be popular & win the approval of others. The Almighty did not create you for this purpose. Stay true to yourself.

To some men popularity is always suspicious. Enjoying none themselves, they are prone to suspect the validity of those attainments which command it.

To be popular one must be a mediocrity.

...intelligence and success are not clear paths to popularity at any age. This complicates everything, because at the same time women need to...own their success, doing so causes them to be liked less.