When copywriters argue with me about some esoteric word they want to use, I say to them, ‘Get on a bus. Go to Iowa. Stay on a farm for a week and tal… - David Ogilvy

I once found myself conspiring with a president of the Board of Trade as to how we might persuade H.M. Treasury to cough up more money for the British Travel advertising in America. Said Sir David Eccles, “Why does any American in his senses spend his holidays in the cold damp of an English summer when he could equally well bask under Italian advertising is the answer.” Quite so.

Some years ago a prayer was read from the pulpit in every church in Greece, asking the Almighty to spare the Greeks from the ‘scourge’ of foreign tourism.

Most manufacturers are reluctant to accept any limitation on the image of their brand. They want it to be all things to all people. They want their brand to be a male brand and a female brand. An upper -class brand and a plebeian brand. They generally end up with a brand which has no personality of any kind, a wishy-washy neuter. No capon ever rules the roost.