One of the most brilliant blackballed by three clients in one year; the experience hurt him so badly that he left the agency business forever. If you… - David Ogilvy

… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

I had a friend who was the king's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience. I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

In most agencies, account executives outnumber the copywriters two to one. If you you employ twice as many milkers as you had cows?