10 Quotes Tagged: expertise

The first truly powerful and widespread impulse to anti-intellectualism in American politics was, in fact, given by the Jacksonian movement. Its distrust of expertise, its dislike for centralization, its desire to uproot the entrenched classes, and its doctrine that important functions were simple enough to be performed by anyone, amounted to a repudiation non only of the system of government by gentlemen which the nation had inherited from the eighteenth century, but also of the special value of the educated classes in civic life.

We also tend to undervalue the elementary ideas and overvalue the complicated ones. Most of us get jobs based on some form of specialized knowledge, so this makes sense. We don’t think we have much value if we know the things everyone else does, so we focus our effort on developing unique expertise to set ourselves apart. The problem is then that we reject the simple to make sure what we offer can’t be contributed by someone else. But simple ideas are of great value because they can help us prevent complex problems.

In identifying the Great Mental Models we have looked for elementary principles, the ideas from multiple disciplines that form a time-tested foundation. It may seem counterintuitive, to work on developing knowledge that is available to everyone, but the universe works in the same way no matter where you are in it. What you need is to understand the principles, so that when the details change you are still able to identify what is really going on. This is part of what makes the Great Mental Models so valuable — understanding the principles, you can easily change tactics to apply the ones you need.

I had a friend who was the king's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience. I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

An expert is someone who knows some of the worst mistakes that can be made in his subject, and how to avoid them.

As we cannot be universal by knowing everything there is to be known about everything, we must know a little about everything, because it is much better to know something about everything than everything about something.

We need to be willing to risk embarrassment, ask silly questions, surround ourselves with people who don't know what we're talking about. We need to leave behind the safety of our expertise.

Suppose you’ve got an acute appendicitis. You’ve got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation – or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct? Why should a manufacturer bet his money – perhaps the future of his company – on your instinct?

The striking thing is that WHO doesn't really have the authority to do any of this. It can't tell governments what to do. It hires no vaccinators, distributes no vaccine. It is a small Geneva bureaucracy run by several hundred international delegates whose annual votes tell the organization what to do but not how to do it.…The only substantial resource that WHO has cultivated is information and expertise.

Often a sign of expertise is noticing what doesn't happen.

Suckers think that you cure greed with money, addiction with substances, expert problems with experts, banking with bankers, economics with economists, and debt crises with debt spending