Suppose you’ve got an acute appendicitis. You’ve got to be … - David Ogilvy

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Suppose you’ve got an acute appendicitis. You’ve got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation – or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct? Why should a manufacturer bet his money – perhaps the future of his company – on your instinct?

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.

Giving out the titles reminds me of Louis XIV: ‘Every time I give someone a title, I make a hundred people angry and one person ungrateful.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. All over the world.

Suppose you’ve got an acute appendicitis. You’ve got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and… - David Ogilvy

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