Giving out the titles reminds me of Louis XIV: ‘Every time … - David Ogilvy

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Giving out the titles reminds me of Louis XIV: ‘Every time I give someone a title, I make a hundred people angry and one person ungrateful.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

Resist the temptation to write the kind of copy which wins awards. I am always gratified when I win an award, but most of the campaigns which produce results never win awards because they don’t draw attention to themselves.

A posture of enthusiasm is not always the one best calculated to succeed.

Giving out the titles reminds me of Louis XIV: ‘Every time I give someone a title, I make a hundred people angry and one person ungrateful. - David Ogilvy

About David Ogilvy

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