Consumers still buy products whose advertising promises the… - David Ogilvy

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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. All over the world.

David Ogilvy

Ogilvy on Advertising · September 11, 2013 Verified in 1 source Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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Additional quotes by David Ogilvy

Ogilvy & Mather does two things: We look after clients, and we teach young advertising people.

You cannot bore people into buying your product; you can only interest them in buying it.

People don't think what they feel, don't say what they think and don't do what they say.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. All … - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy