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I had a friend who was the king's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon… - David Ogilvy
" "I had a friend who was the king's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience. I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
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Alternative Names:
David MacKenzie Ogilvy
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Additional quotes by David Ogilvy
Most of the art schools which train unsuspecting students for careers in advertising still subscribe to the mystique of the Bauhaus. They hold that the success of an advertisement depends on such things as “balance,” “movement,” and “design,” but can they prove it? My research suggests that these aesthetic intangibles do conceal my hostility to the old school of art directors who take such preachments seriously.
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