I once found myself conspiring with a president of the Board of Trade as to how we might persuade H.M. Treasury to cough up more money for the Britis… - David Ogilvy

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I once found myself conspiring with a president of the Board of Trade as to how we might persuade H.M. Treasury to cough up more money for the British Travel advertising in America. Said Sir David Eccles, “Why does any American in his senses spend his holidays in the cold damp of an English summer when he could equally well bask under Italian advertising is the answer.” Quite so.