At the same time President Kennedy invited me - and all the… - David Ogilvy

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At the same time President Kennedy invited me - and all the other millions of Europe - to try the novelty of tourism in the U.S., he issued a secret directive to 180,000,000 Americans to be nice to us. How else to explain the embarrassing generosity, the overwhelming kindness, the extreme courtesy at every turn?

David Ogilvy

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america

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Remember the French saying: ‘He who is absent is always wrong.

Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

At the same time President Kennedy invited me - and all the other millions of Europe - to try the novelty of tourism in the U.S., he issued a secret … - David Ogilvy

About David Ogilvy

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