The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build … - Seth Godin

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The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

Biography information from Wikiquote

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