Only the general manager can mold the resources, processes, and values that affect innovation, into a coherent capability to develop and launch super… - Clayton Christensen

[There is a distinguishes between] low-end disruption which targets customers who do not need the full performance valued by customers at the high end of the market and "new-market disruption" that targets customers that could previously not be served profitably by the incumbent.

Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.

[Descriptive research provides] an accurate description or picture of the status or characteristics of a situation or phenomenon.