But no matter how inspiring a dream maybe, a dream that cannot come to life stays a dream. - Simon Sinek

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a

In a weak culture, we veer away from doing "the right thing" in favor of doing "the thing that's right for me.

When you start with WHY, those who believe what you believe are drawn to you for very personal reasons. It is those who share your values and beliefs, not the quality of your products, that will cause the system to tip.