There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. - Malcolm Gladwell

A vervet, in other words, is very good at processing certain kinds of vervetish information, but not so good at processing other kinds of information.

You’re always, as a journalist, walking this fine line between faithfully representing the complexity of the thing you’re writing about and retaining your readers. The finest piece of journalism in the world is of no use if no one reads it. And getting people to read it requires compromises and sacrifices and all kinds of things. It is very hard to get it perfectly right. But I feel like over time, most good journalists, I think, do a pretty good job of balancing those things…

We need to look at the subtle, the hidden, and the unspoken.