The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesso… - Malcolm Gladwell

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The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

Biography information from Wikiquote

Also Known As

Alternative Names: Malcolm Timothy Gladwell
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When you have nothing to lose, you have the freedom to thumb your nose at the rules set by others.

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